Kingland
Fit for a king
Overview
Kingland approached us to redesign his entire brand with something that better represented his name and personality. Previously, his logo was a robot mascot. Together, we decided that a stronger direction would be to focus on a theme of royalty.
Since the scope went beyond branding, the crown logo design was followed by a stream overlay, facecam, and full stream package, along with a social media revamp to carry the new identity across his social media presence.
Services
- Logo Design
- Social Media Revamp
- Stream Package
Logo Design
Originally, Kingland’s brand was represented with a robot mascot logo. As he looked to expand the brand, it became clear that a hybrid text-mascot direction would better fit the identity. This led to the crown badge concept.
Social Media Revamp
The social media direction used a sleek and professional backing, particles, and visual flairs to highlight key features of the new logo system.
Stream Package
The project was completed with a stream package designed to capture the attention of new viewers. The package included stream visuals and a facecam intermission screen for moments where Kingland is interacting with viewers outside of gameplay.
