Alfy
The General
Overview
Alfy is an upcoming Call of Duty creator with strong skills and ambition. He needed a brand identity that went beyond standard Call of Duty symbols and felt more personal to him.
Proud of his Philippine heritage, we used that as the foundation for the visual direction while still keeping his army and Call of Duty influence in mind. The result was a personalized logo that brought both sides together.
Services
- Logo Design
- Twitch Banner
Ideation
Alfy wanted his logo to represent his Philippine heritage, so we began by exploring the sun from the Philippine flag. We also looked for ways to bring in an army-inspired theme that would connect back to his Call of Duty identity.
After several iterations and style explorations, the direction became clearer and moved closer to the final badge-inspired design.
Logo Design
The final logo design used an army badge-inspired structure with a purple gem placed in the center of the “A.” A purple and gold gradient was applied across the rays, creating a balance of depth, simplicity, and personal meaning.
Twitch Banner
The Twitch banner extended the final logo direction into a larger channel asset, giving Alfy a stronger and more complete visual presence on his profile.
